Why is your product better than the rest.
Develope your own USP to explain why your offer is special.
For example using Pure SEO CMS will double the traffic of most sites.
Use strong headlines that jump off the page.
Website visitors don't stay long so keep it brief and make the important points stand out.
So our headline could be GET MORE VISITORS
Instead of just saying Pure SEO CMS will double your traffic it's really the fact that it will generate more customers or sales that's important.
Making money is a benefit, the way it increases traffic is a feature.
The Internet is full of scams and con-men so make sure people know you are safe.
We quote the many great press reviews to demonstrate the quality of our products.
We also let people use a free version so that nothing is left to chance.
Hardened shoppers can be skeptical.
Give a solid guarantee that if it does not work you will get your money back.
We are confident enough to state that if traffic measures do not increase then we will refund the price of the software.
Go that extra mile, we all love a bargain.
The extra temptation can be all it takes.
We offer extra free templates and are always upgrading with the latest features for free.
Limited time offers or buy now special deals are a sure way of increasing sales.
We regularly offer special deals for short periods only or on key user group marketing.
As always make it easy to buy.
A big button in bright colours should never be missed.
People still like to talk to you before they buy.
Include a clear telephone number and contact form